Testimonials

In my experience working in collaboration with Mary has consistently been a very positive experience. She is a clear and strategic thinker with an ability to bring people together across an organisation to deliver priority business objectives. Her ability to influence at all levels is very obvious when you work with her and she has an uncommon ability to keep people focused on the important issues. Her deep expertise and pragmatic approach to business strategy is refreshing and she is unfailingly generous with advice and her network of world-class contacts across multiple industries. I wouldn’t hesitate for a second to recommend Mary to a client or business associate.

"Mary has played a key role in presenting best practices for firms and guiding them on leveraging our HLB International Survey of Business Leaders for business development purposes. Her ability to articulate how this survey can be strategically deployed has significantly helped our member firms enhance their development strategies. Mary’s clear and practical presentations on the survey's application have highlighted its value as vital to global thought leadership.

Her contributions have had a noticeable impact, enabling our member firms to better understand and use this tool in their growth initiatives. I value Mary's commitment to excellence and her help advancing our objectives through thoughtful and practical guidance."

Mary brings a rare combination of clear marketing strategy and a strong focus on commercial outcomes. She has a deep understanding of professional services firms, knowing what will work in practice, how to engage teams effectively, and how to keep marketing efforts closely aligned with the firm's goals.

Her approach is professional, practical, and results-focused. Mary knows when to guide, challenge, and encourage, always considering the bigger strategic picture while helping teams take achievable steps forward. Her work has helped Hawsons strengthen our market presence and build a more structured platform for future growth. I highly recommend Mary to any professional services firm looking for experienced, commercially minded marketing support that delivers real results.

With a strategic commercial approach combined with a practical, creative and driven skill set, Mary has a unique understanding of the ambitious professional services firm.  If you want to maximise your firms marketing efforts, I highly recommend working with Marketing Clever.

As a marketing director of a mid sized UK accounting firm, I've worked with Mary for over four years. Her strategic insight and marketing knowledge in the B2B and professional services sector is second to none, and she is an excellent speaker. Highly recommended.

We turned to Mary Cloonan for support with our marketing and PR strategy during our merger, and her contributions were instrumental in maximising our profile.  She helped us craft clear and compelling messages that resonated with our stakeholders and guided us through the complexities of media relations during this significant change. Her efforts played a key role in maintaining our reputation and ensuring a smooth transition, and we’re grateful for her expertise and dedication.

Mary Cloonan is a strategic thinker and marketing expert. Mary understands professional services, and she will quickly understand your client proposition. If you want to market your services in a compelling way, call Mary Cloonan.

If you are an business with growth ambitions, want to figure out how to develop an effective market strategy, devise and implement a market programme or just simply prepare your company well to be ‘best dressed’ for the market, then you need look no further than Mary Cloonan to partner with. Mary worked with me in Russell Brennan Keane as our Market Director for 7 years as Head of our Market and Business Development functions. In a contracting economy, we managed to successfully navigate new markets, promote the Firm’ services nationally and find the new business we needed.

CPA Ireland have worked with Mary over the past number of years, from speaking at events, writing articles and providing advice to our members. Mary’s expertise in the area of marketing strategy and execution, particularly in the area of financial services is invaluable.

“Mary is an ‘ideas person’ and through her extensive knowledge of all things marketing can support you across the full mix – including Marketing plans (development and implementation), Campaign Management, Measurement and Reporting, Content Strategy and Digital comms. She has an uncanny ability to listen, understand and provide the prefect marketing solution that fits your business needs, culture and ultimately supports the overall business objectives. I would highly recommend Marketing Clever to businesses that need to take their marketing to the next level.”

Mary brings extensive experience, expertise and insight to the marketing and business development process. She is professional, approachable and always practical. I highly recommend working with her.

"Marketing Clever are great at communicating and listening to our requests and needs. Their professionalism and enthusiasm to do their best for us was refreshing."

I have worked closely with Mary from Marketing Clever Ltd now for a number of years and the service is top class. Mary makes Marketing seem easy with fantastic strategies, initiatives and ideas. She offers great advice not matter what your level or understanding of Marketing is. Very professional and I would highly recommend.

“Mary’s guidance and support in establishing and kick-starting the marketing strategy within our firm has been invaluable. She is always easily contactable and continues to provide effective practical advice that can be acted upon quickly. Her experience in the professional services sector ensures that the actions taken are focused on reaching the target audience.”

Mary is a Specialist Marketing Consultant whom I met recently through an online business event and from that, invited her to feature on a new podcast which I was producing for the Local Enterprise Office. Throughout all of my dealings with Mary, she has been personable, professional and an absolute delight to deal with. From a marketing perspective, she is a phenomenal source of information, knowledge and ideas and communicates this in an easy-to-understand way that appeals to the most novice business owner. I was in awe of how much value Mary was able to share in just 25 minutes on our podcast episode and I know it will be of huge value to our listeners and clients. What makers her different from other marketing consultants is her sheer passion for the topic as well as her ability to stay on top of latest marketing trends which she translates to winning concepts for her clients. I would highly recommend Mary for anyone looking for an expert/speaker/ panellist on the topic of marketing and I look forward to working with her again in the future.

Mary is a specialist adviser in the areas of professional services and B2B marketing. A big picture person, who can bring a group of partners or directors together on the same page in order to build a coherent marketing strategy. I've had first hand experience of the outstanding results she has achieved for her clients.

I’ve had the pleasure of working with Mary Cloonan for almost a decade on many projects with different clients. On each project she was incredibly flexible, dedicated, proactive and creative. Mary has the ability to immediately grasp what a client is trying to achieve and works in partnership with them to deliver this. Every time I get to work with Mary is a joy and an immensely positive experience.

 I have had the pleasure of working with Mary on many Joint events over the past 10 years, and I have to say that Mary is the most Professional & organised event and Marketing strategist that I know. Mary is super organised and makes event management look easy. Mary has a fantastic knowledge and contact base across so many sectors which we found invaluable when hosting a number of very large events. I would highly recommend Mary & Marketing Clever.

Mary provides a wealth of insightful information and assistance to market your firm.

I booked a half day with Mary, I was stuck on how to more forward, what to prioritise, and whether to go with online or offline marketing. I left the meeting with an action plan, tonnes of new ideas and feeling positive and fired up about moving forward. Mary knows her stuff. There is no waffle, no fuzziness. I wouldn't hesitate to recommend her to any professional in need of trustworthy marketing advice.

My dealings with Mary have been very clear, open and understandable. Mary provided practical solutions and development in what I needed to do to develop an area of my business and I am grateful for that. I would strongly recommend that anybody trying to understand where their business is going to develop or direction it needs to take, then you should contact Mary.