Do you need an experienced speaker for a conference or event or need customised training?
Mary frequently speaks at conferences, events and CPD training workshops for various associations and company events both in Ireland and internationally.
Covering a wide range of topics from marketing, business development and practice growth, starting to formalise marketing strategy, digital marketing, social media use in B2Bs, building profile in a sector or niche to starting or refining client development. Mary includes practical examples, international best practice all with a very commercial focus to ensure the attendees expand their knowledge and benefit for the experience.
She also delivered tailored training programmes inhouse in organisations and companies as required on a range of topics from business development, marketing, practice growth, social media use, etc.
To inquire about availability your event please email: mary@marketingclever.com
Recent speaking assignments included:
| When | Where | What | Detail |
|---|---|---|---|
| 16th November 2022 | Law Society of Ireland | Practical Digital Marketing for Your Law Firm | Best practices in digital marketing for your legal firm to reach your target market and build your profile within the firm. |
| 12th November 2022 | Law Society of Ireland | Digital Marketing Checklist for Legal Professionals | Speaking at the Diploma Centre CPD Bonus Conference 2022 and focusing on the systematic and practical steps to build a profile digitally. |
| 12th May 2022 | Ireland Canada Business Association | Social Media Masterclass | A practical guide and best practice on how to best use Social Media for your business. A special focus on low and no cost resources available. Book: https://irelandcanada.com/events/social-media-masterclass/ |
| 5th April 2022 | Law Society of Ireland | Building a Growth Strategy Virtually | How can Law Firms focus on business development in a virtual world and how to build your firm's growth strategy. |
| 16th February 2022 | Law Society of Ireland | Digital Marketing for Legal Firms | Digital strategy and practical advise on what legal firms should focus on in digital marketing, special focus on low and no cost resources available. Book: https://zoom.us/webinar/register/WN_ftA5VUw5RhWagH829RbhzQ |
| 14th January 2022 | HLB International - European Conference | Employer Branding in 2022 | Panelist for HLB International sharing the challenges and opportunities to build employer brand in the marketplace. |
| 26th April 2021 | GHJ Advisors | How Partners can use LinkedIn | An in-house discussion with the senior team on how to build profile and Use LinkedIn in professional services to maximise development and branding. |
| 31st March 2021 | Law Society of Ireland | Building a Growth Strategy Virtually | What can Law Firms focus on business development in a virtual world and how to build your firms growth strategy. |
| 13th November 2020 | The Society of Trust and Estate Practitioners (STEP) | Developing a Digital Marketing Strategy for the Private Client Practitioner | The digital footprint of your firm has never been more important with the reduction in opportunity to meet face to face. Discussing practical tips and best practice for your website, social media, google business listings and building reviews appropriate to accountants. To register: here: https://www.step.ie/step-ireland-end-of-year-conference-13th-20th-november-2020 |
| Podcast | Local Enterprise Office | Starting your businesses marketing journey. | New podcast series hosted by Sharon Rossignuolo for Fingal Local Enterprise Office |
| Postponed due to Covid 19 | Chartered Accountants Ireland | Professional Services - Building a Visible Expertise | Focusing on the best practices in professional services marketing, this course covers the foundations of building your marketing strategy and how best to implement including examples and case studies. |
| 20th August 2020 | CPA Ireland | A professional services firm digital profile | The digital footprint of your firm has never been more important with the reduction in opportunity to meet face to face. Discussing practical tips and best practice for your website, social media, google business listings and building reviews appropriate to accountants. |
| 13th August 2020 | CPA Ireland | How to build a sector offering | Curious about how to become an expert in an industry sector or service line? Focusing on the best practices in professional services marketing, this webinar focuses on how best to implement building your profile to the right market and including examples and case studies. |
| 6th August 2020 | CPA Ireland | Market development, where to start? | Wondering where to start to build and formalise you market development offering? Competing on fee only with clients? Not sure what you should be prioritising to market your accountancy firm? |
| 30th July 2020 | CPA Ireland | LinkedIn Tips to maximise profile | Do you believe in referrals to grow your accounting firm? Pre pandemic 70% of prospects say they are influenced by your online profile before meeting you. One of the key questions being asked now is "how can I win new clients? If you are serious about business development for your accountancy firm it's important to take LinkedIn seriously. Now more than ever is critical that you ensure you have the right profile for your target audience. |
| 26th June 2020 | ACCA Ireland | Practitioners Conference | Reviewing your accountancy firm's marketing plan and tactics is more important than ever. Accountants like all businesses need to consider carefully how the last three months have impacted on their clients and adjust accordingly. Many are cleverly focusing their efforts on digital marketing and how to best use social media for professional services. This Practitioners' Conference in partnership with Mercia Group Ireland is now available online please see here |
| 24th June 2020 | Law Society of Ireland | Importance of Digital Marketing | The digital footprint of your firm has never been more important with the reduction in the opportunity to meet face to face. Discussing practical tips and best practices for your website, social media, google business listings and building reviews. |
| 17th June 2020 | Law Society of Ireland | Marketing your Practice, post Covid 19. | Wondering where to start to build and formalise you marketing efforts? development offering? Competing on fee only with clients? Not sure what you should be prioritising to market your practice? |
| 10th June 2020 | Law Society of Ireland | Business Planning for Practice Development | One of the key questions being asked now is "how can I win new clients? A targeting and practical business plan to develop your practice or portfolio is key now. |
| 11th March 2020 | Law Society of Ireland | Growth Strategy Workshop | Smaller practices are unique within the profession and they face challenges similar to other small businesses. Given the dynamic environments in which smaller practices operate and the evolving needs of clients, development of a growth strategy will ensure that actions are planned and implemented now so that they will positively influence the future sustainability of small practices. |