Do you need an experienced speaker for a conference or event or need customised training?

Mary frequently speaks at conferences, events and CPD training workshops for various associations and company events both in Ireland and internationally.

Covering a wide range of topics from marketing, business development and practice growth, starting to formalise marketing strategy, digital marketing, social media use in B2Bs, building profile in a sector or niche to starting or refining client development. Mary includes practical examples, international best practice all with a very commercial focus to ensure the attendees expand their knowledge and benefit for the experience.

She also delivered tailored training programmes inhouse in organisations and companies as required on a range of topics from business development, marketing, practice growth, social media use, etc.

To inquire about availability your event please email: mary@marketingclever.com

Recent speaking assignments included:

WhenWhereWhatDetail
29th July 2025MBL Seminars, UK.Marketing That Wins Work - Practical Strategies for Smaller & Mid-Sized FirmsThis new virtual classroom seminar is designed for small to mid-sized firms in accounting, law, tax, and advisory work who want to sharpen their visibility, improve business development and drive more of the right work into the pipeline.
17th October 2024HLB International Global Conference VancouverLeveraging International Surveys within firms locallySharing best practices on how firms can support and leverage the Survey of Business Leaders opportunity.
11th July 2024HLB International Advisory Conference, Prague.Client Feedback for Practice DevelopmentSharing insights on the role of client feedback for growth and retention.
24th May 2024Law Society of IrelandPractical Digital Marketing for Your Law FirmBest practices in digital marketing for your legal firm to reach your target market and build your profile within the firm.
29th & 30th November 2023Law Society of IrelandPractical Digital Marketing for Your Law FirmBest practices in digital marketing for your legal firm to reach your target market and build your profile within the firm.
28th October 2023HLB International Global Conference, Japan.Using Marketing Assets for Business DevelopmentRepresenting HLB Ireland and sharing insights on maximising marketing assets in professional services.
May 2023Law Society of Ireland - Massive Open Online Course (MOOC)Social Media in a Business ContextJoined contributors Hugh McCarthy, Legal Counsel, TikTok & Orla Twomey, CEO Advertising Standards Authority (IRL).
16th November 2022Law Society of IrelandPractical Digital Marketing for Your Law FirmBest practices in digital marketing for your legal firm to reach your target market and build your profile within the firm.
12th November 2022Law Society of IrelandDigital Marketing Checklist for Legal ProfessionalsSpeaking at the Diploma Centre CPD Bonus Conference 2022 and focusing on the systematic and practical steps to build a profile digitally.
12th May 2022Ireland Canada Business AssociationSocial Media MasterclassA practical guide and best practice on how to best use Social Media for your business. A special focus on low and no cost resources available. Book: https://irelandcanada.com/events/social-media-masterclass/
5th April 2022Law Society of IrelandBuilding a Growth Strategy VirtuallyHow can Law Firms focus on business development in a virtual world and how to build your firm's growth strategy.
16th February 2022Law Society of IrelandDigital Marketing for Legal FirmsDigital strategy and practical advise on what legal firms should focus on in digital marketing, special focus on low and no cost resources available. Book: https://zoom.us/webinar/register/WN_ftA5VUw5RhWagH829RbhzQ
14th January 2022HLB International - European ConferenceEmployer Branding in 2022Panelist for HLB International sharing the challenges and opportunities to build employer brand in the marketplace.
26th April 2021GHJ AdvisorsHow Partners can use LinkedInAn in-house discussion with the senior team on how to build profile and Use LinkedIn in professional services to maximise development and branding.
31st March 2021Law Society of IrelandBuilding a Growth Strategy VirtuallyWhat can Law Firms focus on business development in a virtual world and how to build your firms growth strategy.
13th November 2020The Society of Trust and Estate Practitioners (STEP)Developing a Digital Marketing Strategy for the Private Client PractitionerThe digital footprint of your firm has never been more important with the reduction in opportunity to meet face to face. Discussing practical tips and best practice for your website, social media, google business listings and building reviews appropriate to accountants. To register: here: https://www.step.ie/step-ireland-end-of-year-conference-13th-20th-november-2020
PodcastLocal Enterprise OfficeStarting your businesses marketing journey.New podcast series hosted by Sharon Rossignuolo for Fingal Local Enterprise Office
March 2020Chartered Accountants IrelandProfessional Services - Building a Visible ExpertiseFocusing on the best practices in professional services marketing, this course covers the foundations of building your marketing strategy and how best to implement including examples and case studies.
20th August 2020CPA IrelandA professional services firm digital profileThe digital footprint of your firm has never been more important with the reduction in opportunity to meet face to face. Discussing practical tips and best practice for your website, social media, google business listings and building reviews appropriate to accountants.
13th August 2020CPA IrelandHow to build a sector offeringCurious about how to become an expert in an industry sector or service line? Focusing on the best practices in professional services marketing, this webinar focuses on how best to implement building your profile to the right market and including examples and case studies.
6th August 2020CPA IrelandMarket development, where to start?Wondering where to start to build and formalise you market development offering? Competing on fee only with clients? Not sure what you should be prioritising to market your accountancy firm?
30th July 2020CPA IrelandLinkedIn Tips to maximise profileDo you believe in referrals to grow your accounting firm? Pre pandemic 70% of prospects say they are influenced by your online profile before meeting you. One of the key questions being asked now is "how can I win new clients? If you are serious about business development for your accountancy firm it's important to take LinkedIn seriously. Now more than ever is critical that you ensure you have the right profile for your target audience.
26th June 2020ACCA IrelandPractitioners ConferenceReviewing your accountancy firm's marketing plan and tactics is more important than ever. Accountants like all businesses need to consider carefully how the last three months have impacted on their clients and adjust accordingly. Many are cleverly focusing their efforts on digital marketing and how to best use social media for professional services. This Practitioners' Conference in partnership with Mercia Group Ireland is now available online please see here
24th June 2020Law Society of IrelandImportance of Digital MarketingThe digital footprint of your firm has never been more important with the reduction in the opportunity to meet face to face. Discussing practical tips and best practices for your website, social media, google business listings and building reviews.
17th June 2020Law Society of IrelandMarketing your Practice, post Covid 19.Wondering where to start to build and formalise you marketing efforts? development offering? Competing on fee only with clients? Not sure what you should be prioritising to market your practice?
10th June 2020Law Society of IrelandBusiness Planning for Practice DevelopmentOne of the key questions being asked now is "how can I win new clients? A targeting and practical business plan to develop your practice or portfolio is key now.
11th March 2020Law Society of IrelandGrowth Strategy WorkshopSmaller practices are unique within the profession and they face challenges similar to other small businesses. Given the dynamic environments in which smaller practices operate and the evolving needs of clients, development of a growth strategy will ensure that actions are planned and implemented now so that they will positively influence the future sustainability of small practices.

CPA Ireland have worked with Mary over the past number of years, from speaking at events, writing articles and providing advice to our members. Mary’s expertise in the area of marketing strategy and execution, particularly in the area of financial services is invaluable.

Gillian Peters, Director – Business Development, CPA Ireland

"Mary has played a key role in presenting best practices for firms and guiding them on leveraging our HLB International Survey of Business Leaders for business development purposes. Her ability to articulate how this survey can be strategically deployed has significantly helped our member firms enhance their development strategies. Mary’s clear and practical presentations on the survey's application have highlighted its value as vital to global thought leadership.

Her contributions have had a noticeable impact, enabling our member firms to better understand and use this tool in their growth initiatives. I value Mary's commitment to excellence and her help advancing our objectives through thoughtful and practical guidance."

Marco Donzelli, Global CEO, HLB

Mary is a Specialist Marketing Consultant whom I met recently through an online business event and from that, invited her to feature on a new podcast which I was producing for the Local Enterprise Office. Throughout all of my dealings with Mary, she has been personable, professional and an absolute delight to deal with. From a marketing perspective, she is a phenomenal source of information, knowledge and ideas and communicates this in an easy-to-understand way that appeals to the most novice business owner. I was in awe of how much value Mary was able to share in just 25 minutes on our podcast episode and I know it will be of huge value to our listeners and clients. What makers her different from other marketing consultants is her sheer passion for the topic as well as her ability to stay on top of latest marketing trends which she translates to winning concepts for her clients. I would highly recommend Mary for anyone looking for an expert/speaker/ panellist on the topic of marketing and I look forward to working with her again in the future.

Sharon Rossignuolo, Manager of Fingal Enterprising Women's Network #FEWN, Speaker, Leadership/Business Coach/Consultant.

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