Practical and Commercial Marketing Advice for Professional Services & B2Bs

Be the Professional Services Firm your clients call First

Would you like to attract more clients for your firm? How can you ensure your target audience can find you? Consulting firms come in many types, from architects, engineers, IT consulting to HR and payroll experts so it's important to tailor your approach; after all, one size does not fit all in professional services firms.

A need to win the right new clients, competition, regulation, technological change — when the list of issues you have to cope with day-to-day pushes market development down the agenda, it is time to seek expert help.

There is a move in the profession towards the visible sector or service specialists. Are you wondering where to start? Marketing for professional services is nuanced and specialised. What do the high performers in your industry focus on? How do you position yourself against competitors with similar services and differentiate your firm? How can you make your marketing more focused, impactful and engaging?

Marketing Clever provides strategic and practical guidance for Professional Services firms who:

Need to improve their branding, website or social media.
Wish to build sector or service expertise and profile.
Are losing clients to competitors.
Have difficulty articulating their expertise.
Want to build value for a future sale or merger.
Need advice on business development, marketing and communications.
Need expert coaching, mentoring or training for their leader/leadership team.
Carefully maximise communication strategy during a merger/acquisition with another firm.
Need ambitious professionals to develop into directors or partners.
Help partners and management with business development skills.

What We Do

Sector-savvy strategic advice for professional services and B2Bs.

Marketing Strategy Leadership Support Sectoral Expertise
Programme Marketing Campaigns Brand Audit /
Re-branding Professional Training Website & Social
Media Strategy M&A
Communications Training & Speaker Outsourced
Marketing Director

2nd Floor, 13 Upper Baggot Street, Dublin 4, D04 W7K5.

+353 1 9081611 +353 86 8227228

Marketing Clever Ltd, Office One, 1 Coldbath Square, Farringdon, London, EC1R 5HL

+442038703300

Monday to Friday: 9am - 6pm

mary@marketingclever.com

Feel like you could benefit from an experienced marketing professional who understands professional services?

In my experience working in collaboration with Mary has consistently been a very positive experience. She is a clear and strategic thinker with an ability to bring people together across an organisation to deliver priority business objectives. Her ability to influence at all levels is very obvious when you work with her and she has an uncommon ability to keep people focused on the important issues. Her deep expertise and pragmatic approach to business strategy is refreshing and she is unfailingly generous with advice and her network of world-class contacts across multiple industries. I wouldn’t hesitate for a second to recommend Mary to a client or business associate.

Olive Stephens, Communications Director, EY Ireland

With a strategic commercial approach combined with a practical, creative and driven skill set, Mary has a unique understanding of the ambitious professional services firm. If you want to maximise your firms marketing efforts, I highly recommend working with Marketing Clever.

John Glennon, Managing Partner, RSM

Mary Cloonan is a strategic thinker and marketing expert. Mary understands professional services, and she will quickly understand your client proposition. If you want to market your services in a compelling way, call Mary Cloonan.

John Donoghue, CEO, IFAC Accountants

If you are an business with growth ambitions, want to figure out how to develop an effective market strategy, devise and implement a market programme or just simply prepare your company well to be ‘best dressed’ for the market, then you need look no further than Mary Cloonan to partner with. Mary worked with me in Russell Brennan Keane as our Market Director for 7 years as Head of our Market and Business Development functions. In a contracting economy, we managed to successfully navigate new markets, promote the Firm’ services nationally and find the new business we needed.

Liam Rattigan, Director, RBK

CPA Ireland have worked with Mary over the past number of years, from speaking at events, writing articles and providing advice to our members. Mary’s expertise in the area of marketing strategy and execution, particularly in the area of financial services is invaluable.

Gillian Peters, Director – Business Development, CPA Ireland

Let’s Work Together

Feel like you and your team could benefit from the experience of a market development professional who has worked with a number of top ten firms?

Find Out More

09/09/2025

Visible Expertise in Professional Services: Why Focus Wins

In professional services, clarity beats volume. Firms known for one thing stand out. Try to be for everyone, and no one will remember you. Narrow focus creates a hook. It makes your name shorthand for trust. Depth in one area does not close doors. It opens them. Authority travels.

27/08/2025

7 Strategic AI Questions Every Managing Partner Should Be Asking

AI is already shaping how professional services firms work, often without partners realising it. These seven questions will help managing partners take control, reduce risk, and make deliberate choices that protect trust and create space for growth.

18/08/2025

Why Referrals Need a Strong Online Presence (And How to Build One That Works for Your Firm)

Referrals remain the lifeblood of professional services firms, yet in today’s digital world they are only as strong as your online presence. Within seconds of a recommendation, prospects will search your firm, check your website, and scan LinkedIn. This article shows how to make sure what they find builds trust and wins new business.

28/07/2025

AI Training for Professional Services Firms: Frequently Asked Questions

Partners are under constant pressure to deliver more with less. This FAQ blog addresses the questions professional services leaders ask most frequently about AI, from data security and client perception to staff resistance and practical training. Written for law and accountancy firms that want clear, credible guidance without the hype.

Get In Touch

Wondering where to start? Call or email to have a chat.