Be the advisor your clients call first
A need to win the right new clients, competition, regulation, pressure on fees, technological change — when the list of issues you have to cope with day-to-day pushes marketing and business development down the agenda, it is time to seek expert help. Would you like to attract more clients for your portfolio or accounting firm? Accountants, would you like to ensure your target audience can find you?
There is a move in the profession towards visible sector or service specialists, are you wondering where to start? Marketing for accountancy firms is specialised, having lead the marketing teams in a number of top ten firms I know that very well.
Marketing Clever provides strategic and practical guidance for accounting firms who:
Need to improve their branding, website or social media.
Wish to build sector or service expertise and profile.
Are losing clients to competitors.
Have difficulty articulating their expertise.
Want to build value for a future sale or merger.
Need advice on business development, marketing and communications.
Need expert coaching, mentoring or training for their leader/leadership team.
Carefully maximise communication strategy during a merger/acquisition with another firm.
Need ambitious professionals to develop into directors or partners.
Help partners and management with business development skills.
What We Do
Sector-savvy strategic advice for senior partners and owner-managers.
Feel like you could benefit from an experienced marketing professional who understands professional services?
In my experience working in collaboration with Mary has consistently been a very positive experience. She is a clear and strategic thinker with an ability to bring people together across an organisation to deliver priority business objectives. Her ability to influence at all levels is very obvious when you work with her and she has an uncommon ability to keep people focused on the important issues. Her deep expertise and pragmatic approach to business strategy is refreshing and she is unfailingly generous with advice and her network of world-class contacts across multiple industries. I wouldn’t hesitate for a second to recommend Mary to a client or business associate.
With a strategic commercial approach combined with a practical, creative and driven skill set, Mary has a unique understanding of the ambitious professional services firm. If you want to maximise your firms marketing efforts, I highly recommend working with Marketing Clever.
Mary Cloonan is a strategic thinker and marketing expert. Mary understands professional services, and she will quickly understand your client proposition. If you want to market your services in a compelling way, call Mary Cloonan.
If you are an business with growth ambitions, want to figure out how to develop an effective market strategy, devise and implement a market programme or just simply prepare your company well to be ‘best dressed’ for the market, then you need look no further than Mary Cloonan to partner with. Mary worked with me in Russell Brennan Keane as our Market Director for 7 years as Head of our Market and Business Development functions. In a contracting economy, we managed to successfully navigate new markets, promote the Firm’ services nationally and find the new business we needed.
CPA Ireland have worked with Mary over the past number of years, from speaking at events, writing articles and providing advice to our members. Mary’s expertise in the area of marketing strategy and execution, particularly in the area of financial services is invaluable.
Let’s Work Together
Feel like you and your team could benefit from the experience of a market development professional who has worked with a number of top ten firms?
Winners - Irish Accountancy Awards 2020
Irish Accountancy Awards - Tax Team of the Year.
STEP - Digital Marketing Strategy for the Private Client Practitioner
Private Client Practices- wondering how to focus on business development in virtual times? STEP Ireland are delighted to host a virtual conference this year.
Mergers in Professional Services
Merging accountancy firms is likely to increase this year. How do you find a suitable merger partner?
6 Steps to Build your Profile in a Niche - Business Plus
Accountants or tax specialists are you curious about how you can build your profile in a specific sector or niche?