Practical and Commercial Marketing Advice for Professional Services & B2Bs

Be the advisor your clients call first

A need to win the right new clients, competition, regulation, pressure on fees, technological change — when the list of issues you have to cope with day-to-day pushes marketing and business development down the agenda, it is time to seek expert help. Would you like to attract more clients for your portfolio or accounting firm? Accountants, would you like to ensure your target audience can find you?

There is a move in the profession towards visible sector or service specialists, are you wondering where to start? Marketing for accountancy firms is specialised, having lead the marketing teams in a number of top ten firms I know that very well.

Marketing Clever provides strategic and practical guidance for accounting firms who:

Need to improve their branding, website or social media.
Wish to build sector or service expertise and profile.
Are losing clients to competitors.
Have difficulty articulating their expertise.
Want to build value for a future sale or merger.
Need advice on business development, marketing and communications.
Need expert coaching, mentoring or training for their leader/leadership team.
Carefully maximise communication strategy during a merger/acquisition with another firm.
Need ambitious professionals to develop into directors or partners.
Help partners and management with business development skills.

What We Do

Sector-savvy strategic advice for senior partners and owner-managers.

Marketing Strategy Leadership Support Sectoral Expertise
Programme Marketing Campaigns Brand Audit /
Re-branding Professional Training Website & Social
Media Strategy M&A
Communications Training & Speaker Outsourced
Marketing Director

2nd Floor, 13 Upper Baggot Street, Dublin 4, D04 W7K5.

+353 1 9081611 +353 86 8227228

Marketing Clever Ltd, Office One, 1 Coldbath Square, Farringdon, London, EC1R 5HL

+442038703300

Monday to Friday: 9am - 6pm

mary@marketingclever.com

Feel like you could benefit from an experienced marketing professional who understands professional services?

In my experience working in collaboration with Mary has consistently been a very positive experience. She is a clear and strategic thinker with an ability to bring people together across an organisation to deliver priority business objectives. Her ability to influence at all levels is very obvious when you work with her and she has an uncommon ability to keep people focused on the important issues. Her deep expertise and pragmatic approach to business strategy is refreshing and she is unfailingly generous with advice and her network of world-class contacts across multiple industries. I wouldn’t hesitate for a second to recommend Mary to a client or business associate.

Olive Stephens, Communications Director, EY Ireland

With a strategic commercial approach combined with a practical, creative and driven skill set, Mary has a unique understanding of the ambitious professional services firm. If you want to maximise your firms marketing efforts, I highly recommend working with Marketing Clever.

John Glennon, Managing Partner, RSM

Mary Cloonan is a strategic thinker and marketing expert. Mary understands professional services, and she will quickly understand your client proposition. If you want to market your services in a compelling way, call Mary Cloonan.

John Donoghue, CEO, IFAC Accountants

If you are an business with growth ambitions, want to figure out how to develop an effective market strategy, devise and implement a market programme or just simply prepare your company well to be ‘best dressed’ for the market, then you need look no further than Mary Cloonan to partner with. Mary worked with me in Russell Brennan Keane as our Market Director for 7 years as Head of our Market and Business Development functions. In a contracting economy, we managed to successfully navigate new markets, promote the Firm’ services nationally and find the new business we needed.

Liam Rattigan, Director, RBK

CPA Ireland have worked with Mary over the past number of years, from speaking at events, writing articles and providing advice to our members. Mary’s expertise in the area of marketing strategy and execution, particularly in the area of financial services is invaluable.

Gillian Peters, Director – Business Development, CPA Ireland

Let’s Work Together

Feel like you and your team could benefit from the experience of a market development professional who has worked with a number of top ten firms?

Find Out More

28/04/2025

The Managing Partner’s Guide to Marketing That Actually Supports Growth

Strong firms are built on more than targets and ambition. They need a clear, practical marketing strategy that drives the right growth. In this training session, I share with managing partners how to create one without overcomplicating the process.

21/04/2025

Bridging the Gap Between Technical Expertise and Business Development

Most technical professionals want to support growth. They are open to contributing but may not know how to do so. The issue is not a lack of interest; it is a lack of structure and support. Success lies in having the right team with the skills to execute. Specialising in aligning strategic leadership with impactful marketing is the core to ensure firms build that drives results and positions them for lasting growth.

10/04/2025

Who is Responsible for Growth in Accountancy and Advisory Firms?

Growth in professional services shouldn't be left to chance. Learn how structured approaches can ensure sustainable expansion in your firm depending on your ambitions.

02/04/2025

Growth-first Priorities for Accountancy Firms: Featured in Business Plus Magazine

Featured in Business Plus Magazine, this article by Mary Cloonan, founder of Marketing Clever, explores how managing partners of mid-sized accountancy and advisory firms can drive sustainable and profitable growth. It covers key priorities for 2025 including how to leverage technology, strengthen sector visibility, and reshape leadership, client experience and partner models. 👉 Read the full article below.

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Get In Touch

Wondering where to start? Call or email to have a chat.

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