The Managing Partner’s Guide to Marketing That Actually Supports Growth

Managing partners today are carrying more than their fair share of pressure.

• Growing revenue.

• Hitting billing targets.

• Keeping the right people.

When time and headspace are already stretched, marketing shouldn't become another headache. It should lighten the load, helping you bring in the right work, support your team, and strengthen your firm’s reputation.

Yet too often, marketing feels disconnected from the real challenges you face. Campaigns that look busy but achieve little. Ideas that sound good but don’t bring in the right clients. Plans that take up time without moving the needle.

At Marketing Clever, we see it differently. Marketing should work alongside you, not against you. It should be simple, purposeful, and built to fit how professional services firms operate, especially those aiming for real, sustainable growth.

That’s why I’m so pleased to be delivering a new session with MBL Seminars:
Marketing Strategy for Professional Services Firms – A Practical Guide

A Session Built for Managing Partners and Leadership Teams

This is not a theoretical exercise. It’s a practical guide for managing partners, practice group heads, and leadership teams who want to make marketing work, without making it their second full-time job.

In the session, we will cover how to:

• Build a marketing strategy that supports your revenue and people's goals

• Strengthen your firm's visibility in a way that feels natural, not forced

• Create a brand that helps with recruitment as much as business development

• Develop a pipeline of future work without relying solely on personal networks

• Avoid the common pitfalls that waste time and resources

If you are leading a firm, you need more than just brand awareness. You need marketing that feeds your firm's future, helping you win the right work, attract people, and create opportunities.

This session is designed to give you exactly that.
Practical. Straightforward. Built for the real world, not just the theory books.

You can find full details here.

It would be brilliant to see some familiar names sign up. If you know someone else who might find it useful, please pass this on.

If you want to mobilise your team, sharpen your messaging, or build a pipeline of new opportunities, we can discuss what practical, tailored support could look like in your firm.