Insights | Latest Marketing News

04/06/2024

The Strategic Value of a Marketing Audit for Professional Services Firms

A strategic marketing audit is crucial for boosting revenue in accountancy and advisory firms. It aligns your marketing efforts with business objectives, refines your brand, and optimises spend. This audit helps uncover growth opportunities and strengthens client acquisition, positioning your firm for future success. It’s a vital step towards unlocking your firm’s full potential.

20/05/2024

The power of Client Surveys for Accountancy and Advisory Firms

Discover how client surveys can transform your accountancy firm in Mary Cloonan's latest article for Accountancy Ireland. Learn the benefits of regular client feedback, including improved services, enhanced client satisfaction, and long-term loyalty.

15/02/2024

Maximising Lead Nurturing: Strengthening Your Firm’s Approach to Growth

A strong lead nurturing process is crucial for sustained growth in professional services. This article explores how firms can enhance their lead generation and follow-up strategies, ensuring no missed opportunities. Whether leveraging technology, refining personalisation, or seeking external expertise, these practical steps will help you build stronger client relationships and drive long-term success. Don’t let resource constraints hold your firm back—discover how to optimise your lead nurturing efforts today.

24/01/2024

Seven Key Tips for Effective Mentoring

In professional services, mentoring can be a game-changer—for individuals and firms alike. This article outlines seven clear, actionable tips to help mentors and mentees get the most from the relationship. Whether you're just starting out or fine-tuning your approach, these practical insights offer a strong foundation for mentoring success.

12/01/2024

Why LinkedIn is Essential for Professional Services Firms: A Focus on Employer Branding

LinkedIn is crucial for professional services firms to attract top talent and strengthen client relationships. By showcasing your firm’s culture and expertise, you can build a strong employer brand, set yourself apart in a competitive market, and ensure long-term success through consistent and professional engagement.

07/11/2023

Highlighting Strategic Marketing at HLB International’s Global Conference in Osaka, Japan

Mary Cloonan had the honour of speaking at HLB International's Global Summit in Osaka, Japan. She shared insights on maximising marketing assets in professional services, focusing on leveraging these assets for profile building, branding, and business development. This summit highlighted the power of global collaboration and strategic approach.

13/10/2023

Elevate Your Expertise: Five Steps to Building Visible Expertise

In today's competitive landscape, visible expertise is a powerful asset. Mary Cloonan outlines five strategic steps to build trust and stand out in her article published in *Accountancy Ireland* on May 20, 2024, thanks to editor Liz Riley. Learn how to define your niche, share knowledge, engage with your community, leverage social media, and seek speaking opportunities. Read the full article [here](https://lnkd.in/e6N8qhfC).

05/07/2023

Account-Based Marketing in Professional Services Firms for Growth

Account-Based Marketing (ABM) has revolutionised how professional services firms engage with high-value clients. This targeted approach focuses on personalised marketing efforts to attract and nurture key accounts, resulting in stronger relationships and higher ROI.

20/01/2023

Unlocking Growth: The Strategic Benefits of a Fractional Marketing Director for Professional Services Firms

Marketing for professional services firms involves strategic approaches that drive growth and align with business goals. However, securing top-tier marketing expertise within budget can be challenging. A fractional marketing director, a seasoned professional working part-time on a contract basis, provides high-level strategic direction without the full-time commitment, making it an ideal solution for many firms.

14/10/2022

Accountancy Ireland - Visible Expertise: Where do Accountancy Firms Start?

Accountancy Ireland, the official magazine of Chartered Accountants Ireland on how visible expertise can help accountancy firms gain a competitive edge.

26/09/2022

How to Win Clients for your Accountancy Practice

Where to start when it comes to client recruitment? An accountancy practice needs to always focus on finding new clients to ensure future viability. So how do you win new clients? This article outlines tips on how to do just that. While there’s no one-size-fits-all approach, there are some general steps you can take to put your practice in an optimal position to attract more business.

22/09/2022

Graduate Recruitment Checklist for Professional Services

Where to start when it comes to recruitment of graduates? Understanding where to build visibility with graduates is important and when you do get their attention, ensure your material is memorable and complete.