Insights | Latest Marketing News

07/11/2023

Highlighting Strategic Marketing at HLB International’s Global Conference in Osaka, Japan

Mary Cloonan had the honour of speaking at HLB International's Global Summit in Osaka, Japan. She shared insights on maximising marketing assets in professional services, focusing on leveraging these assets for profile building, branding, and business development. This summit highlighted the power of global collaboration and strategic approach.

13/10/2023

Elevate Your Expertise: Five Steps to Building Visible Expertise

In today's competitive landscape, visible expertise is a powerful asset. Mary Cloonan outlines five strategic steps to build trust and stand out in her article published in *Accountancy Ireland* on May 20, 2024, thanks to editor Liz Riley. Learn how to define your niche, share knowledge, engage with your community, leverage social media, and seek speaking opportunities. Read the full article [here](https://lnkd.in/e6N8qhfC).

05/07/2023

Account-Based Marketing in Professional Services Firms for Growth

Account-Based Marketing (ABM) has revolutionised how professional services firms engage with high-value clients. This targeted approach focuses on personalised marketing efforts to attract and nurture key accounts, resulting in stronger relationships and higher ROI.

20/01/2023

Unlocking Growth: The Strategic Benefits of a Fractional Marketing Director for Professional Services Firms

Marketing for professional services firms involves strategic approaches that drive growth and align with business goals. However, securing top-tier marketing expertise within budget can be challenging. A fractional marketing director, a seasoned professional working part-time on a contract basis, provides high-level strategic direction without the full-time commitment, making it an ideal solution for many firms.

14/10/2022

Accountancy Ireland - Visible Expertise: Where do Accountancy Firms Start?

Accountancy Ireland, the official magazine of Chartered Accountants Ireland on how visible expertise can help accountancy firms gain a competitive edge.

26/09/2022

How to Win Clients for your Accountancy Practice

Where to start when it comes to client recruitment? An accountancy practice needs to always focus on finding new clients to ensure future viability. So how do you win new clients? This article outlines tips on how to do just that. While there’s no one-size-fits-all approach, there are some general steps you can take to put your practice in an optimal position to attract more business.

22/09/2022

Graduate Recruitment Checklist for Professional Services

Where to start when it comes to recruitment of graduates? Understanding where to build visibility with graduates is important and when you do get their attention, ensure your material is memorable and complete.

08/09/2022

Visible Expertise for Professional Services – Why and Where to Start

Learn how to use visible expertise to attract more clients in the professional services industry. Your peers have already started! Join them here.

27/06/2022

Referral Marketing Tips for Professional Services Firms

This post takes a deep dive into referral marketing, which is one of the most effective ways for professional services firms to generate leads.

03/05/2022

Social Media Masterclass for B2Bs with Ireland Canada Business Association

18/04/2022

Digital Marketing Unlocked for Accounting Firms

A short interview with Business Plus Magazine focusing on practical advice for accounting and professional services firms in order to maximise digital marketing for growth.

29/03/2022

Accountancy Plus - CPA Magazine Interview on How to Maximise Employer Branding

It’s 2022, and employer branding is becoming increasingly important as firms compete to attract and keep the talent they need. In the age of ad obliviousness and worldwide information access, your brand is everything.