Insights | Latest Marketing News

20/02/2025

Managing Partners Prioritise Strategy, Talent, and Technology

Strategic focus on advisory services, talent development, and technology integration is key to sustainable growth in accounting firms.

10/12/2024

Strategic Support for Junior Marketing Teams in Professional Services Firms

Junior marketing teams often lack the strategic direction needed to drive growth. As a fractional CMO, I help professional services firms align their marketing with business goals through clear vision, focused initiatives, and practical support. Turn your marketing team into a growth engine. Learn more at marketingclever.com

26/11/2024

Harnessing the Power of a Fractional CMO for Professional Services Firms in the UK and Ireland

Boost your firm’s profile, attract top talent, and win new clients with the expertise of a fractional CMO—senior marketing leadership tailored to your needs without the full-time cost.

05/11/2024

Mentoring Partners on Business Development: A Strategic Approach for Mid-Sized Firms

Mentoring Partners in Business Development: The Key to Growth Equipping partners with effective business development skills is essential for mid-sized firms looking to thrive. From building strong client relationships to leveraging digital tools and setting measurable goals, tailored mentoring can transform partners into confident growth drivers—unlocking new opportunities and fostering long-term success.

29/10/2024

HLB International’s Global Summit 2024, Vancouver

Mary Cloonan shared her thoughts on the role of the networks Survey of Business Leaders at HLB International Global Summit 2024, Vancouver.

29/08/2024

Stand Out and Grow – A Strategic Approach for Thought Leadership

In today’s competitive accounting and advisory services landscape, establishing thought leadership is essential for growth. By positioning themselves as industry experts, firms can differentiate their services, build trust, and attract high-value clients. Thought leadership not only enhances brand visibility but also fosters long-term client relationships through insightful content and authoritative presence.

23/08/2024

See the Value and Success of a Strong Employer Value Proposition in Your Advisory Firms

Attracting and retaining top talent is essential for advisory firms. A strong Employer Value Proposition (EVP) is key to standing out and ensuring your firm is represented by the best teams. An effective EVP highlights career development, a positive work environment, and a commitment to flexibility and impact, aligning with both organisational values and employee expectations. By developing and regularly refining your EVP, your firm can attract, engage, and retain the talent needed to drive long-term success.

19/07/2024

Attracting and Retaining Top Graduates in a Competitive Job Market

Building a strong employer brand and fostering academic partnerships are key to securing top graduates.

15/07/2024

Insights from HLB International’s Audit Tax and Advisory Conference, Prague.

Mary Cloonan joined a speaker panel at HLB International's Audit Tax and Advisory Confernece, Prague. She shared thoughts on the vital role of client feedback in advisory firms.

04/07/2024

Culture as a Selling Point: Why Prospective Clients Care About Your Firm’s Values

Clients today seek more than expertise—they want firms whose values align with their own. Highlighting your culture, from diversity to community impact, can set you apart and foster stronger, lasting relationships. What does your culture say to clients?

25/06/2024

Thought Leadership: An Essential Tool in Professional Services Marketing

By sharing expert insights, firms can position themselves as industry leaders and build trust with potential clients.

07/06/2024

Marketing Starts at the Top: The Role of Partners in Driving Growth

Great marketing starts with clear leadership. Partners set the vision, but success lies in having the right team with the skills to execute. At Marketing Clever, we specialise in aligning strategic leadership with impactful marketing, helping firms build a culture that drives results and positions them for lasting growth.