HLB International’s Global Summit 2024, Vancouver

HLB Global Summit 2024 in Vancouver

In October, I spoke at the HLB Global Summit 2024 in Vancouver – a gathering of leaders from HLB firms worldwide, uniting under a shared mission to push boundaries, connect across continents, and strengthen our network. Set against the stunning backdrop of Vancouver, this summit wasn’t just about networking; it was about aligning collective efforts to support and elevate the businesses we serve.

A Theme to Inspire the Future of Leadership

This year’s theme, Leadership Renaissance: Reimagining the Art of Leading, set the stage for vibrant conversations about the future of leadership in the profession. The theme encouraged reflection on what it means to lead effectively in today’s fast-paced world and challenged us to rethink how we approach client relationships, innovation, and global growth. With the industry constantly evolving, this leadership renaissance couldn’t come at a better time.

Honoured to Speak on the Value of the Survey of Business Leaders

I was honoured to be asked to speak about the value of the Survey of Business Leaders. This key initiative allows HLB firms to gain meaningful insights into client perspectives worldwide. This survey isn’t just about gathering data; it’s a cornerstone for business development, offering a window into what clients prioritise and need from professional services advisors. This invaluable feedback helps shape how we position ourselves in the market – curious, innovative, and deeply invested in what clients think.

Demonstrating Care for Client Perspectives

One of the most compelling aspects of the summit was the emphasis on how we communicate and demonstrate care for clients’ perspectives. More than ever, clients seek partners who listen, understand, and act based on what matters to them. Through the Survey of Business Leaders, HLB firms can show that we are not only invested but genuinely interested in what clients think. This approach strengthens positioning and underscores the value we bring as trusted advisers who are both knowledgeable and responsive.

Looking Ahead – Supporting Growth in a Changing World

By fostering a culture of curiosity, innovation, and adaptability, HLB firms can continue to add value, helping businesses thrive in an ever-changing landscape.

The summit reinforced the importance of a shared mission to deliver insightful, forward-thinking solutions that make a difference.

In Vancouver, I left with a renewed sense of purpose and a deeper understanding of how our work supports businesses and builds stronger connections worldwide.

Thank you to everyone who attended and contributed to making the conference successful, memorable, and filled with engaging and educational moments.

Congratulations to the entire HLB International team for organising such a fantastic conference. This event's success was clearly a testament to all the hard work behind it!

#HLBmoment

For speaking opportunities, contact Mary Cloonan at mary@marketingclever.com. Mary brings deep expertise in maximising marketing assets for professional services firms and is available for conferences, workshops, and seminars. Reach out to engage with her insights and elevate your marketing strategy.

Mary Cloonan is the Founder of Marketing Clever.