15/05/2020Back To All Insights
CPA Ireland Marketing Training
Wondering how to catch up on your CPD from your desk at home?
CPA Ireland have invited me to deliver a four-part series of market development webinars tailored for accountants in these pandemic times.
A commercial approach to market development has always been important so I'm focusing on the practical and clever steps you can take to build and maximise fee potential.
30th July 2020 - LinkedIn Tips to maximise profile
Do you believe in referrals to grow your accounting firm? Pre pandemic 70% of prospects say they are influenced by your online profile before meeting you. One of the key questions being asked now is "how can I win new clients? If you are serious about business development for your accountancy firm it's important to take linkedIn seriously. Now more than ever is critical that you ensure you have the right profile for your target audience. Join us for tips on how to build and maximise your LinkedIn profile.
6th August 2020 - Market development, where to start?
Wondering where to start to build and formalise you market development offering? Competing on fee only with clients? Not sure what you should be prioritising to market your accountancy firm? Join us for as we share best practice in the sector.
13th August 2020 - How to build a sector offering
Curious about how to become an expert in an industry sector or service line? Focusing on the best practices in professional services marketing, this webinar focuses on how best to implement building your profile to the right market and including examples and case studies.
20th August - A professional services firm digital profile
The digital footprint of your firm has never been more important with the reduction in opportunity to meet face to face. Discussing practical tips and best practice for your website, social media, google business listings and building reviews appropriate to accountants. Join us for an outline of where to start and tips to enhance your reach.
Key Webinar Details:
Time: 1pm - 2pm
CPD Credit: 1 hour per webinar, 4 hours for all 4 webinars
Join me with CPA Ireland for one or all of these lunchtime webinars where we share best practices. To register please see the CPA Ireland linked here.