28/04/2025
The Managing Partner’s Guide to Marketing That Actually Supports Growth
Strong firms are built on more than targets and ambition. They need a clear, practical marketing strategy that drives the right growth. In this training session, I share with managing partners how to create one without overcomplicating the process.
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21/04/2025
Bridging the Gap Between Technical Expertise and Business Development
Most technical professionals want to support growth. They are open to contributing but may not know how to do so. The issue is not a lack of interest; it is a lack of structure and support. Success lies in having the right team with the skills to execute. Specialising in aligning strategic leadership with impactful marketing is the core to ensure firms build that drives results and positions them for lasting growth.
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10/04/2025
Who is Responsible for Growth in Accountancy and Advisory Firms?
Growth in professional services shouldn't be left to chance. Learn how structured approaches can ensure sustainable expansion in your firm depending on your ambitions.
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02/04/2025
Growth-first Priorities for Accountancy Firms: Featured in Business Plus Magazine
Featured in Business Plus Magazine, this article by Mary Cloonan, founder of Marketing Clever, explores how managing partners of mid-sized accountancy and advisory firms can drive sustainable and profitable growth. It covers key priorities for 2025 including how to leverage technology, strengthen sector visibility, and reshape leadership, client experience and partner models. 👉 Read the full article below.
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21/03/2025
The Hidden People Skills Driving Business Growth
Technical expertise is essential, but human skills, like effective communication and leadership, drive business growth in accounting firms.​
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18/03/2025
FAQs when considering a Fractional CMO Resource
Discover how a fractional CMO can drive strategic marketing initiatives for your firm without the commitment of a full-time executive. Learn about their roles, the right time to hire one, and how to select the best fit for your firm’s unique needs. Dive into our FAQ section for quick insights. Learn more and speak to mary@marketingclever.com
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10/03/2025
Beyond Good Intentions: Why Investing in Women is a Business Imperative for Professional Services Firms
Ensuring women thrive in the workplace is not only the right course of action, it’s a strategic and commercial necessity. The business case for inclusion is even more compelling for professional services firms, where expertise is the product, and people are the most valuable asset.
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20/02/2025
Managing Partners Prioritise Strategy, Talent, and Technology
Strategic focus on advisory services, talent development, and technology integration is key to sustainable growth in accounting firms.​
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10/12/2024
Strategic Support for Junior Marketing Teams in Professional Services Firms
Junior marketing teams often lack the strategic direction needed to drive growth. As a fractional CMO, I help professional services firms align their marketing with business goals through clear vision, focused initiatives, and practical support. Turn your marketing team into a growth engine. Learn more at marketingclever.com
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26/11/2024
Harnessing the Power of a Fractional CMO for Professional Services Firms in the UK and Ireland
Boost your firm’s profile, attract top talent, and win new clients with the expertise of a fractional CMO—senior marketing leadership tailored to your needs without the full-time cost.
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05/11/2024
Mentoring Partners on Business Development: A Strategic Approach for Mid-Sized Firms
Mentoring Partners in Business Development: The Key to Growth Equipping partners with effective business development skills is essential for mid-sized firms looking to thrive. From building strong client relationships to leveraging digital tools and setting measurable goals, tailored mentoring can transform partners into confident growth drivers—unlocking new opportunities and fostering long-term success.
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29/10/2024
HLB International’s Global Summit 2024, Vancouver
Mary Cloonan shared her thoughts on the role of the networks Survey of Business Leaders at HLB International Global Summit 2024, Vancouver.
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