Insights | Latest Marketing News

09/09/2025

Visible Expertise in Professional Services: Why Focus Wins

In professional services, clarity beats volume. Firms known for one thing stand out. Try to be for everyone, and no one will remember you. Narrow focus creates a hook. It makes your name shorthand for trust. Depth in one area does not close doors. It opens them. Authority travels.

27/08/2025

7 Strategic AI Questions Every Managing Partner Should Be Asking

AI is already shaping how professional services firms work, often without partners realising it. These seven questions will help managing partners take control, reduce risk, and make deliberate choices that protect trust and create space for growth.

18/08/2025

Why Referrals Need a Strong Online Presence (And How to Build One That Works for Your Firm)

Referrals remain the lifeblood of professional services firms, yet in today’s digital world they are only as strong as your online presence. Within seconds of a recommendation, prospects will search your firm, check your website, and scan LinkedIn. This article shows how to make sure what they find builds trust and wins new business.

28/07/2025

AI Training for Professional Services Firms: Frequently Asked Questions

Partners are under constant pressure to deliver more with less. This FAQ blog addresses the questions professional services leaders ask most frequently about AI, from data security and client perception to staff resistance and practical training. Written for law and accountancy firms that want clear, credible guidance without the hype.

16/05/2025

Why strong client communication deserves a seat at the top table

Clear, consistent client communication is no longer a nice-to-have, it’s a strategic advantage. In this article for Accountancy Ireland, Mary Cloonan explores how strong communication supports growth, retention and firm reputation, and why it should be led from the top.

28/04/2025

The Managing Partner’s Guide to Marketing That Actually Supports Growth

Strong firms are built on more than targets and ambition. They need a clear, practical marketing strategy that drives the right growth. In this training session, I share with managing partners how to create one without overcomplicating the process.

21/04/2025

Bridging the Gap Between Technical Expertise and Business Development

Most technical professionals want to support growth. They are open to contributing but may not know how to do so. The issue is not a lack of interest; it is a lack of structure and support. Success lies in having the right team with the skills to execute. Specialising in aligning strategic leadership with impactful marketing is the core to ensure firms build that drives results and positions them for lasting growth.

10/04/2025

Who is Responsible for Growth in Accountancy and Advisory Firms?

Growth in professional services shouldn't be left to chance. Learn how structured approaches can ensure sustainable expansion in your firm depending on your ambitions.

02/04/2025

Growth-first Priorities for Accountancy Firms: Featured in Business Plus Magazine

Featured in Business Plus Magazine, this article by Mary Cloonan, founder of Marketing Clever, explores how managing partners of mid-sized accountancy and advisory firms can drive sustainable and profitable growth. It covers key priorities for 2025 including how to leverage technology, strengthen sector visibility, and reshape leadership, client experience and partner models. 👉 Read the full article below.

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21/03/2025

The Hidden People Skills Driving Business Growth

Technical expertise is essential, but human skills, like effective communication and leadership, drive business growth in accounting firms.

18/03/2025

FAQs when considering a Fractional CMO Resource

Discover how a fractional CMO can drive strategic marketing initiatives for your firm without the commitment of a full-time executive. Learn about their roles, the right time to hire one, and how to select the best fit for your firm’s unique needs. Dive into our FAQ section for quick insights. Learn more and speak to mary@marketingclever.com

10/03/2025

Beyond Good Intentions: Why Investing in Women is a Business Imperative for Professional Services Firms

Ensuring women thrive in the workplace is not only the right course of action, it’s a strategic and commercial necessity. The business case for inclusion is even more compelling for professional services firms, where expertise is the product, and people are the most valuable asset.