Services

About Marketing Clever

Marketing Clever is a specialist marketing and business development consultancy for accounting, legal and other B2B professional services firms. Founded in 2015 by Mary Cloonan, we act as a fractional head of marketing for firms that want practical growth. Mary brings more than 20 years’ experience and has worked with eight of Ireland’s top 20 accountancy firms.

We help leadership teams set clear priorities, sharpen positioning and turn plans into everyday action. Typical work includes strategy, brand and messaging, sector and service development, digital and content, business development support and LinkedIn training. We also make smart use of technology and AI where it saves time and improves results.

Our approach

Growth happens when strategy becomes repeatable practice. Our method keeps attention on what matters and builds momentum.

People

Partners and teams need the skills and mindset to act on commercial priorities. We mentor partners and senior managers, strengthen the employer brand and introduce simple tools that free time for the work that moves the dial.

Clients

Existing clients are the base of sustainable growth. We design feedback and engagement that deepen relationships, surface opportunities early and ensure clients feel well served. Technology helps gather insight quickly so actions are timely and confident.

Markets

Visibility in the right places converts strategy into revenue. We build a clear, credible profile around your strongest services and sectors, and use content and analytics to make sure messages land with the audiences that matter.

How it works in practice

• Clarity, aligning leadership on priorities.

• Capability, equipping people with skills, mindset and useful tools.

• Visibility, showing up in the right sectors and services with the right messages.

• Growth, measured in revenue, reputation and talent.

With a deep understanding of professional services marketing and a proven track record in market development, I offer a strategic approach to driving growth and establishing a strong market presence for firms.