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Mary Cloonan
To date, our experience includes working with eight of Ireland's top 20 accountancy firms. As a virtual head of marketing for these firms, Mary Cloonan, available as a Fractional Marketing Adviser, develops strategic marketing plans tailored to your target market and growth ambitions.
Our sweet spot clients are B2B and professional services companies. We understand that key stakeholders in these firms are highly engaged in the financial aspects of the business, often making marketing an afterthought. We strive to develop strategic marketing approaches that align with your firm’s business goals and are straightforward to implement. Working with ambitious professionals, we apply a focused approach with tactical expertise, firmly believing that all advisors can pivot to being proactive, commercially visible advisors.
Enhance Your Firm’s Marketing and Business Development
With extensive experience in market development for Ireland’s top accountancy firms, I offer services designed to boost marketing and business development for advisory and accounting firms.
I focus on helping firms increase revenue and maintain a strong market profile by focusing on visibility and differentiation. Services are tailored depending on the needs of the client and range from the following:
Strategic Marketing Planning
Develop and align marketing strategies with business objectives.
Identify target markets and create tailored plans.
Brand Development and Positioning
Establish and refine brand identity.
Develop brand messaging and ensure consistent application across all channels.
Sector and Service Line Development
Tailor strategies to build visible expertise.
Highlight strengths in specific areas and position your firm as a specialist.
Digital Marketing Strategy
Implement digital campaigns to increase visibility and engagement.
Oversee social media strategy and content.
Content Marketing and Copywriting
Develop high-quality content to position your firm as a thought leader.
Copywrite press releases, whitepapers, blogs, and case studies.
Public Relations and Media Outreach
Develop PR strategies to enhance your firm’s reputation.
Manage media relations and secure coverage.
Business Development Support
Identify and pursue new business opportunities.
Develop strategies to nurture and convert leads.
Event Management
Plan and oversee promotional events.
Coordinate event logistics and marketing.
LinkedIn Training
Provide one-on-one training on LinkedIn optimisation and business development.
With a deep understanding of professional services marketing and a proven track record in market development, I offer a strategic approach to driving growth and establishing a strong market presence for firms.