Growth focused

Practical, Commercial Marketing Advice

for B2Bs, Professional Services and Organisations

2nd Floor, 13 Upper Baggot Street, Dublin 4, D04 W7K5.

+353 1 9081611 +353 86 8227228

Marketing Clever Ltd, Office One, 1 Coldbath Square, Farringdon, London, EC1R 5HL

+442038703300

Monday to Friday: 9am - 6pm

mary@marketingclever.com

Our Approach

From strategic marketing and communications to business development, leadership training, agency selection, website, social media and digital strategy, we tailor our approach so you can achieve your goals.

Find Out More

Feel like you could benefit from an experienced marketing professional who understands professional services?

In my experience working in collaboration with Mary has consistently been a very positive experience. She is a clear and strategic thinker with an ability to bring people together across an organisation to deliver priority business objectives. Her ability to influence at all levels is very obvious when you work with her and she has an uncommon ability to keep people focused on the important issues. Her deep expertise and pragmatic approach to business strategy is refreshing and she is unfailingly generous with advice and her network of world-class contacts across multiple industries. I wouldn’t hesitate for a second to recommend Mary to a client or business associate.

Olive Stephens, Communications Director, EY Ireland

With a strategic commercial approach combined with a practical, creative and driven skill set, Mary has a unique understanding of the ambitious professional services firm.  If you want to maximise your firms marketing efforts, I highly recommend working with Marketing Clever.

John Glennon, Managing Partner,  RSM

Mary Cloonan is a strategic thinker and marketing expert. Mary understands professional services, and she will quickly understand your client proposition. If you want to market your services in a compelling way, call Mary Cloonan.

John Donoghue, CEO, IFAC Accountants

If you are an business with growth ambitions, want to figure out how to develop an effective market strategy, devise and implement a market programme or just simply prepare your company well to be ‘best dressed’ for the market, then you need look no further than Mary Cloonan to partner with. Mary worked with me in Russell Brennan Keane as our Market Director for 7 years as Head of our Market and Business Development functions. In a contracting economy, we managed to successfully navigate new markets, promote the Firm’ services nationally and find the new business we needed.

Liam Rattigan, Director, RBK

CPA Ireland have worked with Mary over the past number of years, from speaking at events, writing articles and providing advice to our members. Mary’s expertise in the area of marketing strategy and execution, particularly in the area of financial services is invaluable.

Gillian Peters, Director – Business Development, CPA Ireland

Let’s Work Together

Feel like you and your team could benefit from the experience of a market development professional who has worked with a number of top ten firms?

Find Out More

Insights

20/05/2024

The power of Client Surveys for Accountancy and Advisory Firms

Discover how client surveys can transform your accountancy firm in Mary Cloonan's latest article for Accountancy Ireland. Learn the benefits of regular client feedback, including improved services, enhanced client satisfaction, and long-term loyalty.

Read More

07/11/2023

Highlighting Strategic Marketing at HLB International’s Global Conference in Osaka, Japan

Mary Cloonan had the honour of speaking at HLB International's Global Summit in Osaka, Japan. She shared insights on maximising marketing assets in professional services, focusing on leveraging these assets for profile building, branding, and business development. This summit highlighted the power of global collaboration and strategic approach.

Read More

13/10/2023

Elevate Your Expertise: Five Steps to Building Visible Expertise

In today's competitive landscape, visible expertise is a powerful asset. Mary Cloonan outlines five strategic steps to build trust and stand out in her article published in *Accountancy Ireland* on May 20, 2024, thanks to editor Liz Riley. Learn how to define your niche, share knowledge, engage with your community, leverage social media, and seek speaking opportunities. Read the full article [here](https://lnkd.in/e6N8qhfC).

Read More

05/07/2023

Account-Based Marketing in Professional Services Firms for Growth

Account-Based Marketing (ABM) has revolutionised how professional services firms engage with high-value clients. This targeted approach focuses on personalised marketing efforts to attract and nurture key accounts, resulting in stronger relationships and higher ROI.

Read More

Get In Touch

Wondering where to start? Call or email to have a chat.

Send a message

Contact Information

2nd Floor, 13 Upper Baggot Street, Dublin 4, D04 W7K5.

+353 1 9081611 +353 86 8227228

Marketing Clever Ltd, Office One, 1 Coldbath Square, Farringdon, London, EC1R 5HL

+442038703300

Monday to Friday: 9am - 6pm

mary@marketingclever.com