Driving Growth

Fractional Marketing & Growth Advisor

for B2Bs & Professional Services

What We Do

Sector-savvy strategic advice for senior partners and owner-managers.

Marketing Strategy Leadership Support Sectoral Expertise
Programme Marketing Campaigns Brand Audit /
Re-branding Professional Training Website & Social
Media Strategy M&A
Communications Training & Speaker Outsourced
Marketing Director

2nd Floor, 13 Upper Baggot Street, Dublin 4, D04 W7K5.

+353 1 9081611 +353 86 8227228

Marketing Clever Ltd, Office One, 1 Coldbath Square, Farringdon, London, EC1R 5HL

+442038703300

Monday to Friday: 9am - 6pm

mary@marketingclever.com

Our Approach

Operating in Ireland, the UK and the US, providing strategic marketing to business development, leadership training, agency selection, and maximising tech for professional services to websites, social media and digital strategy, we tailor our approach so you can achieve your goals.

Find Out More

Feel like you could benefit from an experienced marketing professional who understands professional services?

In my experience working in collaboration with Mary has consistently been a very positive experience. She is a clear and strategic thinker with an ability to bring people together across an organisation to deliver priority business objectives. Her ability to influence at all levels is very obvious when you work with her and she has an uncommon ability to keep people focused on the important issues. Her deep expertise and pragmatic approach to business strategy is refreshing and she is unfailingly generous with advice and her network of world-class contacts across multiple industries. I wouldn’t hesitate for a second to recommend Mary to a client or business associate.

Olive Stephens, Communications Director, EY Ireland

With a strategic commercial approach combined with a practical, creative and driven skill set, Mary has a unique understanding of the ambitious professional services firm. If you want to maximise your firms marketing efforts, I highly recommend working with Marketing Clever.

John Glennon, Managing Partner, RSM

Mary Cloonan is a strategic thinker and marketing expert. Mary understands professional services, and she will quickly understand your client proposition. If you want to market your services in a compelling way, call Mary Cloonan.

John Donoghue, CEO, IFAC Accountants

If you are an business with growth ambitions, want to figure out how to develop an effective market strategy, devise and implement a market programme or just simply prepare your company well to be ‘best dressed’ for the market, then you need look no further than Mary Cloonan to partner with. Mary worked with me in Russell Brennan Keane as our Market Director for 7 years as Head of our Market and Business Development functions. In a contracting economy, we managed to successfully navigate new markets, promote the Firm’ services nationally and find the new business we needed.

Liam Rattigan, Director, RBK

CPA Ireland have worked with Mary over the past number of years, from speaking at events, writing articles and providing advice to our members. Mary’s expertise in the area of marketing strategy and execution, particularly in the area of financial services is invaluable.

Gillian Peters, Director – Business Development, CPA Ireland

Let’s Work Together

Feel like you and your team could benefit from the experience of a market development professional who has worked with a number of top ten firms?

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Insights

29/08/2024

Stand Out and Grow – A Strategic Approach for Thought Leadership

In today’s competitive accounting and advisory services landscape, establishing thought leadership is essential for growth. By positioning themselves as industry experts, firms can differentiate their services, build trust, and attract high-value clients. Thought leadership not only enhances brand visibility but also fosters long-term client relationships through insightful content and authoritative presence.

23/08/2024

See the Value and Success of a Strong Employer Value Proposition in Your Advisory Firms

Attracting and retaining top talent is essential for advisory firms. A strong Employer Value Proposition (EVP) is key to standing out and ensuring your firm is represented by the best teams. An effective EVP highlights career development, a positive work environment, and a commitment to flexibility and impact, aligning with both organisational values and employee expectations. By developing and regularly refining your EVP, your firm can attract, engage, and retain the talent needed to drive long-term success.

15/07/2024

Insights from HLB International’s Audit Tax and Advisory Conference, Prague.

Mary Cloonan joined a speaker panel at HLB International's Audit Tax and Advisory Confernece, Prague. She shared thoughts on the vital role of client feedback in advisory firms.

04/06/2024

The Strategic Value of a Marketing Audit for Professional Services Firms

A strategic marketing audit is crucial for boosting revenue in accountancy and advisory firms. It aligns your marketing efforts with business objectives, refines your brand, and optimises spend. This audit helps uncover growth opportunities and strengthens client acquisition, positioning your firm for future success. It’s a vital step towards unlocking your firm’s full potential.

Get In Touch

Wondering where to start? Call or email to have a chat.