I frequently ask this question when starting a LinkedIn training session or presenting at conferences or to in-house groups. “Hands up if you are LinkedIn?” Many hands go up. Then I ask “Hands up is you actually use LinkedIn even on a weekly/monthly basis”. There are very few hands in the air. Understanding how to use LinkedIn for your business is important if you believe in referrals.
So what do you do with your LinkedIn profile? Do you accept the invitations to connect you receive or do you actively issue invitations, post updates, comment in group discussions? Is your organisation leveraging LinkedIn to build brand or recruit?
In my experience working with B2B organisations LinkedIn is very useful if:
– You believe in referrals or WOM (word of mouth / referrals)
– Your target audience include businesses
– You have a desire to build profile – personally or professionallyYou have message
– You need to recruit or would like to be recruited
My top tips for a professional profile on LinkedIn are as follows:
1. Professional photograph – without cutting most of a bridal vale out of the photograph please. We all have cameras on phones, please don’t use your wedding day photograph.
2. Good profile description with your experience listed, very concisely.
3. Full contact details – include a phone number, website, email, try to make it very easy for third parties to make contact with you.
4. Updates & Publishing – decide on what your goal is and post updates to support that strategy. Update regularly but keep it short, relevant and professional. Try to link directly to a relevant website’s appropriate landing page.
5. Build connections – the name of the game. Search via company pages, groups, alumni, colleagues past and present, personal and professional contacts, prospects, competitors…. etc.
6. Follow companies of interest and join relevant groups.
7. Keep it professional, LinkedIn is not Facebook.
If the organisation you work with is posting on their company page, it’s good citizenship to share and like updates to assist build the business or organisation’s brand. As with most initiatives, be consistent for best results.
Full guidelines I have developed for can be assessed here.
If you would like to discuss in-house training please contact me.
7 Tips for LinkedIn
Good profile description with your experience listed
Full contact details – include a phone number
Updates & Publishing – google news alerts & regular