OVER 20 YEARS OF MARKETING EXPERTISE
With over 20 years experience I particularly enjoy working with ambitious businesses and organisations keen to grow and use clever business development and marketing tactics to align and integrate goals with strategy. I work with businesses providing assistance with a number of marketing services.
A strategic market development plan can include marketing communications, digital marketing, business development, web design, leadership training, public relations, event management and lots more.
My key areas of focus:
- Fee growth and management systems
- Retain and grow relationships with existing clients and contacts
- Sector and service line proposition development
- Profiling to increase name recognition and awareness
- Business development tactics to target new clients
- Targeted and effective communications
- Event management
- Social media strategy and implementation
It is important to carefully build a plan including the right activities for the organization that will effectively reach your target audience.
Having worked with B2B organizations in a market development role I truly understand the importance of ensuring professionals build and importantly maintain a strong profile with their target market. A sentiment that is also very true for me as founder of my own company.