Professional Services2017-03-28T20:11:10+00:00

Why Choose Marketing Clever for your Professional Services?

Most professional services firms apply rigorous discipline to deliver quality services, if that same discipline can be focused on marketing and business development you will without doubt achieve sustained growth.

Knowing where and how to start is critical to success. Market development efforts have to be well considered for professional services practices given the importance of attracting the right clients for your firm.

Experience

I’ve gained significant experience and insight into professional services having led the market development function of two leading accountancy firms in Ireland, Baker Tilly Ryan Glennon (now RSM) and Russell Brennan Keane.

A firm’s strategic market development plan can include marketing communications, digital marketing, business development, web design, leadership training, public relations, event management and lots more.  It is important to carefully build a plan including the right activities for your practice that will effectively reach your target audience.

I assist professionals who want to grow their practice, by offering expert advice and consultancy on a wide range of services, which ultimately helps improve your practice fees.

Key areas of focus:

  • Fee growth and management systems

  • Retain and grow relationships with existing clients and contacts

  • Sector and service line proposition development

  • Profiling to increase name recognition and awareness

  • Business development tactics to target new clients

  • Targeted and effective communications

  • Event management

  • Website and social media

Marketing Clever helps professionals who want to grow their practice, by offering expert advice and consultancy on a wide range of services, which will ultimately help improve fees.

It sometimes can be challenging to get visibility with the right prospects and track who your targets are in a consistent and effective way within the specific guidelines that govern firms.

Whether you have a specific need that can range from a desire to create profile or a general feeling that you are not doing enough to develop your firm and you’re just not sure where to focus, Marketing Clever can help.

If you want to attract and retain more clients through marketing, Marketing Clever can help.

Experience in Professional Services

I’ve gained significant experience and insight into professional services having led the market development function of two leading accountancy firms in Ireland, Baker Tilly Ryan Glennon (now RSM) and Russell Brennan Keane.

Since setting up Marketing Clever I have worked with six of the top 20 accountancy firms in addition to a number of legal firms.