Marketing to win new business
There are a number of questions every business owner must ask before investing in any marketing activity. Who is your the target audience? What is the strategy for the business, how can you best reach your audience and how can your marketing activity support it? Once the [...]
Congratulations Finalists – Irish Accountancy Awards
Congratulations to my clients who have been shortlisted as finalists in multiple categories in the Irish Accountancy Awards 2017. The Irish Accountancy Awards These awards aim to identify, honour, and publicise outstanding achievements in the accountancy sector. This annual event is designed to recognise excellence in the [...]
Credit Union Marketing Consultancy
Credit Union Marketing Effective Credit Union marketing initiatives is more critical than ever as many Credit Unions have had a very challenings number of years and have worked hard to survive and thrive. As we enter into a new era for Credit Unions, it sometimes can [...]
7 LinkedIn tips
I've developed some easy tips for LinkedIn, to help improve your professional profile online. I frequently ask this question when presenting at conferences or to in-house groups. "Hands up if you are LinkedIn?" Many hands go up. Then I ask "Hands up is you actually use LinkedIn [...]
Marketing Clever provides strategic solutions for professional services providers
L Working exclusively with professional services firms and technology companies, Mary Cloonan, founder of Marketing Clever, is a virtual head of marketing for her clients. “I focus on their individual needs,” she says. “Some times what’s required is to create a campaign around a specific event, or [...]
10 Steps to Manage Your M&A Message
LConsider the following scenario: your client sets a date for their business marriage to another. You work through due diligence, heads and final agreement and the signing date is subsequently set. How do you now advise your client on managing the communication of this new union [...]
Growing Your Credit Union
A s most Credit Unions try to do more with less when it comes to marketing their Credit Union, it can be difficult to see where to start when tasked with growing a loan base successfully. Increasingly stringent credit criteria and a decreasing number of loan [...]
Developing Your Practice – Accountancy Ireland Magazine
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